What Is Local SEO and 5 Reasons Why It's Important
What you don't know on the internet can hurt you
Do you own a business that attracts customers from zero to 15 miles away? Will potential customers look for your products and services take up to ten minutes to reach your business?
So, what is local SEO? And why is it important?
What is local SEO?
According to Hubspot's local SEO statistics, 46% of all Google users search for local information. And 72% of consumers who searched for a local product or service using local SEO searches visited a store five miles away.
So does local search engine optimization work? I certainly would if you were one of those companies. Wondering where to start? To illustrate the benefits of focusing on local SEO, we've compiled a list of five reasons why it's essential to the success of your business.
Local SEO refers to the practice of optimizing a website for local search results. This involves optimizing a website to rank higher in search results for searches that include a specific location, such as a city or region. Local SEO can be particularly important for businesses that rely on local customers, such as restaurants, retail stores, and service providers.
Here are five reasons why local SEO is important:
Improved visibility: Local SEO can help improve the visibility of your business in local search results, making it more likely that potential customers will find your business when searching for products or services in your area.
Increased traffic: By ranking higher in local search results, you can drive more traffic to your website and physical location. This can lead to increased sales and revenue for your business.
Greater credibility: By optimizing your website for local search results, you can establish your business as a credible and reliable source of products or services in your area.
Enhanced customer experience: Local SEO can help improve the customer experience by providing accurate and relevant information about your business, such as your location, hours, and contact details.
Competitive advantage: Local SEO can give your business a competitive advantage over other local businesses that are not optimizing their websites for local search results.
Overall, local SEO is an important aspect of online marketing for businesses that rely on local customers. By optimizing your website for local search results, you can improve your online visibility, drive traffic to your business, and establish your business as a credible and reliable source of products or services in your area.
Reasons why local SEO is essential to the success of your business
Reason 1: Your business details are visible to consumers searching for your products and services
Do you remember the old days when you used to browse the yellow pages to find companies that offered the products and services you needed? Today, all you have to do is type the product or service you are looking for into a search engine on your laptop, desktop or mobile.
good place Local "near me" SEO searches save you time. Just select what you want, swipe up to see the map and directions, and you're ready to go. If you look closely at these results, you'll see that they're full of online business directories, just like last year's Yellow Pages.
You want a content marketing strategy that helps your pages rank in search results for keywords and specific keywords (the goal of organic SEO strategies). But local SEO is critical for businesses that serve the local community. It is somewhat less important for global companies that attract customers from all over the world.
Reason #2: Accurate online directories continuously increase local and organic rankings
You must list your business name, address and phone number accurately and consistently with local listings and top rated business directories. This information is known as NAP data (name, address and phone). A search engine robot is more likely to include your work in search engine results pages (SERPs) if it is confident that your information is consistent and accurate.
Reason #3: Your business website gets more links from reputable and trusted websites
Backlinks, or links pointing to your website from reputable and trusted websites, play a vital role in SEO. They validate the existence of your website and prove that your website is a viable force in the vast world of the Internet. Also, some dating directories add the Website URL field to their listings and display these URLs as "dofollow" links. This transfers the value of the link to your site. Search engines use backlinks to determine your domain authority, which increases SEO (as opposed to "nofollow" links, which are good but don't give you any juice).
Also, if you have resellers or product suppliers, you may also want to link to them on your site (via a dofollow link, of course).
Reason 4: Your work is more likely to appear on the first page of search results
Online business directories take up a lot of space in search engine results pages (SERPs). If you are not on those lists…
