A Guide That Will Help To Hire An SEO Provider
If your business has online components (such as a website), SEO is critical to the continued success of your business. You may have the most expensive website in your industry, but without web traffic (visitors) to that website, this website is essentially useless. You don't just need traffic, you need targeted traffic. A high-quality SEO service can provide consistent and relevant web traffic to your website(s). This guide will allow you, as a non-expert, to differentiate between good and bad SEO providers. There are plenty of both types, this guide should help you find the best ones.
SEO must be implemented effectively to achieve your SEO goals and provide an all-important and useful presence on the World Wide Web.
Quality SEO is an important investment when it comes to developing successful expansion and growth strategies.
Implementing ineffective SEO makes your SEO efforts completely ineffective and a waste of your money.
6 things to know and understand before hiring an SEO provider:
1) Hiring an SEO service provider should be seen as an investment in your business. You should not see it as a business expense but as a business strategy and an effective way to boost your business presence within your business segment. Try not to start your search with the intention of "buying some SEO". Consider hiring a search engine optimization (SEO) service provider instead of hiring an employee who understands and cares about your business and online goals.
2) The first page of Google (or any search engine) is everything. Few people go to the second page of search results. Google is so good as a search engine that people swear by its ability to provide the most relevant results on the first page. Think how many times you click to get to the second page. This means that if your work is not on the first page, it will be as good as anywhere else. The top positions on the first page get the most clicks, which decrease as you scroll down the page.
3) "Great" keywords aren't everything. It's better to be on the first page for a few smaller keywords than to try to rank for the biggest keywords and not be on the first page at all. For example, an accountancy firm in Preston might not rank for the highly competitive keyword 'accountant' (unless you have a lot of SEO budget and ranking lead time); But it is conceivable that the same business will rank high for the keyword Preston CPA. A good SEO provider should look for keywords that your business can realistically rank for on the first page, as well as keywords that have enough search to make it worth your business trying to rank.
4) SEO is about beating the competition. Search engines do not guarantee that you will be on the first page of Google if you do certain things. In a nutshell, SEO works like this:
Search engines have their conventions; Websites that are consistent in giving search engines what they want will find themselves achieving better search results. The only thing standing between you and the top search rankings is your competition.
5) On-page and off-page SEO.
Search engine optimization is a complex and ever-evolving science, but to conduct an intelligent interview with a potential SEO provider, you need to understand that there are two main types of SEO.
On-page SEO refers to the factors on your website that affect your SEO (keywords, usability, page titles, outbound links, internal links, etc.).
6) An increase in search engine rankings does not necessarily mean an increase in leads and sales. All an SEO provider can do is grab your website, videos, Google Places, articles, blog posts, etc. They cannot guarantee higher sales or leads, as this factor is determined by your sales funnel. It is not the job of the SEO provider to ensure that the additional web traffic you receive is converted into more leads or sales. Your website needs to convert these visitors through good marketing, which is a problem for your marketing consultant to deal with.
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